Frontiers in Service 2021

Amelia Island
June 10-13, 2021

In 2021, the Frontiers in Service Conference will be hosted by Florida State University and convene at the Omni Resort on the enchanted Amelia Island. Mark your calendar and join us on Amelia Island to explore the frontiers of service research and experience the amazing, global community of service scholars!

  welcome VideO (Click Below)

Amelia Island

Located just off the coast of northeast Florida, Amelia Island is easy to reach, but hard to forget. With 13 miles of beautiful beaches, abundant native wildlife, and pristine waters, this barrier island has long been a beloved destination for visitors and residents alike.

Learn More  

  Key Dates


June 10-13, 2021


Doctoral Consortium

June 9 - 10, 2021


Submission Window

September 15 – December 15, 2020


Omni Amelia Island Resort

Nestled on 1,350 acres at the tip of a barrier island off the Florida coast, this beautiful resort offers luxurious oceanfront accommodations with unparalleled views of the Atlantic Ocean, world-class resort pools, championship golf, and a full-service spa.

Learn More  

Frontiers in Service 2021

Hosted by Florida State University's Department of Marketing

FSU Faculty


We invite service academics or practitioners to submit a 450-word abstract for possible presentation at the conference. Practitioners are invited to submit case studies, best practices, trends, and recent developments in the service industry. The conference committee will select the most promising and noteworthy abstracts for the “Best Practitioner Paper Award.”

Submit Now  

2021 Theme

Themed around “Service Resurgence,” the conference will explore a wide variety of service topics. Certainly, it will consider the role of service in times of crises (e.g., the pandemic). Other important themes include service marketing, service management, service operations, service strategy, service design, service engineering, service science, service IT, AI/robotics in service, service and public policy, as well as transformative service and its linkage to individual and societal well-being.

Carry-Over Invitations from Frontiers 2020

Due to COVID-19, the 2020 Frontiers in Service Conference at Babson College sadly had to be cancelled. However, please note that any paper that was accepted for the 2020 Conference can be presented at the Frontiers in Service Conference in 2021. We will coordinate with the corresponding authors in the coming months.

Conference Sponsors

title-inside title-centered